Get more people to book your safari by applying these 6 human needs

Every human being — whether they’re a CEO in London or a teacher in Seattle — is driven by the same six fundamental needs. When your emails speak to these needs, people don’t feel “sold to.” They feel understood.

The Six Human Needs

1. Certainty

The need to feel safe, secure, and confident about what’s coming.

Your guests are about to spend $6,000-$12,000 and travel to another continent. They need to know they’re in expert hands. That you’ve done this before. That they won’t be disappointed.

Safari trigger: “I’ve guided for 15 years…

2. Uncertainty / Variety

The need for adventure, surprise, and the thrill of the unknown.

This is why they’re NOT booking a beach resort. They want to feel alive. They want mornings where they don’t know what the wild will show them.

3. Significance

The need to feel special, unique, and seen.

They don’t want to be tourist #4,582 on a bus. They want to feel like their experience matters. That YOU see them and hear them and feel understood.

4. Connection

They’re longing for connection — with you, with nature, with something ancient, with a part of themselves they’ve lost. They want to feel like they BELONG somewhere, even if just for a week.

5. Growth

They’re not just buying a vacation. They’re buying transformation. They want to return home DIFFERENT. More alive. More aware. More themselves.

6. Contribution

The need to give back, make a difference, and leave a positive mark.

They want their money to MEAN something. They want their trip to help — the environment, the communities, the land. They want to be part of the solution, not part of the problem.

How The Email Sequence Works

Each email strategically addresses different needs at different stages of the decision process:

Email One: “Let Me Help You Navigate This”

PRIMARY: Certainty • SECONDARY: Significance

Sent the moment they reach out

Your guest is excited but overwhelmed. They need to feel SAFE (Certainty) and SEEN (Significance) before anything else.

I want to help you navigate that. [CERTAINTY: I’m your guide through this] Here’s the voucher I promised:

Your code: SAFARI100

Your savings: $100 off Valid for: 7 days

My name is [Your Name]. I’ve been guiding safaris for [X] years, and I’ve helped hundreds of travelers just like you find the experience that’s right for them. [CERTAINTY: Experience + track record]

Over the next few days, I’ll share some things that might help you decide. Not sales pitches — just honest insights from someone who’s been doing this a long time.

In the meantime, if you have questions — about Tanzania, about what kind of experience you’re looking for, about anything at all — I’m here to help [SIGNIFICANCE: You matter to me personally]

Talk soon, [Your Name]

P.S. We keep groups small — just 6 guests — [SIGNIFICANCE: You’re not just a number]

Email Two: “Why I Do This Work”

PRIMARY: Variety + Connection • SECONDARY: Growth

Sent 2 days later

Now that they feel safe, you can speak to their deeper desires — the adventure (Variety), the primal connection (Connection), and what this might do to them (Growth).

Subject: The moment before dawn

      _______________________________________________

Sarah,
I want to tell you about a moment.

There is a moment, just before dawn, when the Serengeti holds its breath.

The air is cold enough to feel in your chest. The grass holds the night’s dew.

Somewhere in the darkness, a lion is calling — not roaring, calling — and

something in you that has been asleep for years lifts its head and listens.

[VARIETY: Unpredictable, alive] [CONNECTION: Something ancient in you responds]

This is not watching wildlife. This is remembering what it feels like to be part of it. [CONNECTION: Belonging to something bigger]

The sun breaks the horizon and the plain turns gold, and you realize you have been holding your breath too.

That’s the moment I live for. Not the big five checklist. Not the photos. The moment when something shifts inside someone. [GROWTH: Transformation]

Every morning out here is different. You never know what the wild will show you — that’s not a bug, that’s the whole point. [VARIETY: The thrill of the unknown]

Tomorrow, I’ll share what some past guests said about their experience. I think their words might help you decide if this is right for you.

Your voucher is still waiting: SAFARI100 [Your Name]

Email Three: “What Others Have Experienced”

PRIMARY: Certainty + Significance • SECONDARY: Connection

Sent 4 days after first email

Social proof provides Certainty (“others like me did this and it worked”). But we go deeper — showing them being SEEN by the wild (Significance) and accepted (Connection).

Subject: The moment the elephants decided

      _______________________________________________

Sarah,
I want to share something that happened last month.

The elephants know you are there. They always know.

At first, they watch. They test the air with their trunks, reading you — your fear, your stillness, your intention. Most people never get past this. They take their photos and drive away, having seen elephants but never having been seen by them. [SIGNIFICANCE: Being SEEN matters]

But if you wait. If you are still. If you earn it.

There is a moment when the matriarch lowers her trunk and returns to feeding. She has decided you are not a threat. You have been accepted into the morning. [SIGNIFICANCE: You are worthy] [CONNECTION: Accepted into something]

And something in your chest opens that you didn’t know was closed.

One of our guests, Jennifer from the UK, described it like this: [CERTAINTY: Someone like you did this]

“I’ve seen elephants in zoos. I’ve seen them on TV. But I had never been SEEN by an elephant. When she looked at me — really looked — and then went back to her life, I understood why people call this a pilgrimage, not a vacation.”

— Jennifer, 58, UK

“I’m 64. Not in great shape. I thought I was too old for something like this. But the pace worked for everyone — never once felt left behind.” [CERTAINTY: Safety for all fitness levels]

LocalBooking Platform

— David, Vancouver

That’s what I want for you. Not a checklist. Not photos to show your friends. Something that stays with you.

Your voucher (SAFARI100) is valid for 3 more days. [Your Name]

Email Four: “Your Voucher Is Expiring”

PRIMARY: Certainty • SECONDARY: Significance

Sent 6 days after first email

Urgency without pressure. We provide Certainty (flexible options, we understand life) while making them feel Significant (we’ll save a spot for YOU).

Subject: Sarah, your voucher expires tomorrow

      _______________________________________________

Sarah,

Quick note — your voucher expires tomorrow.

I know a trip like this takes thought. You’re planning something big — maybe the trip of a lifetime. That’s not a decision to rush. [CERTAINTY: No pressure, I understand]

If the timing isn’t right, just let me know when you’re thinking. I’ll make sure there’s a spot for you. [SIGNIFICANCE: You specifically matter]

But if you’ve been meaning to reply and life just got in the way — this is your reminder.

Your code: SAFARI100

Expires: Tomorrow

Either way, I’m here if you have questions. Happy to help you think it through.

Warmly, [Your Name]

P.S. WhatsApp is sometimes easier for quick questions: [your number] [CERTAINTY: Easy access to answers]

Email Five: “Still Thinking About Tanzania?”

PRIMARY: Growth + Contribution • SECONDARY: Connection + Variety

Sent 14 days after first email

The final email speaks to the deepest needs — Growth (transformation) and Contribution (being part of something meaningful). This is what makes people act even after going quiet.

Subject: Still thinking about Tanzania, Sarah?

      _______________________________________________

Sarah,
It’s been a couple weeks. I wanted to check in.

If the timing wasn’t right, I completely understand. Trips like this take planning — finding the right window in a busy life isn’t easy.

But if Tanzania is still on your mind, I want to share something:

I cannot tell you what happens out here. I can only tell you that people arrive as tourists and leave as something else. [GROWTH: Transformation]

It is not the animals, exactly. It is what the environment remind you of. There is a part of you — buried under years of cities and screens and noise — that recognizes this place. That knows the smell of rain on dry earth. That understands why the wildebeest move when they move, without anyone explaining it. [CONNECTION: Primal belonging]

You do not come here to see only animals. You come here to remember something about yourself that only Africa can show you. [GROWTH: Self-

discovery]

And there’s something else.

When you travel with us, 100% of your payment goes to local communities. The guides who grew up here. The families who protect these lands.

The villages that have coexisted with wildlife for generations. [CONTRIBUTION: Your money matters]

You’re not just taking a trip. You’re helping ensure there’s still wild Africa for your grandchildren to experience. [CONTRIBUTION: Legacy, making a difference]

If that’s what you’re looking for, the door is still open: [VARIETY: Adventure awaits] ? Reserve your spot with just 20% deposit
? Your dates can be changed if life happens
? Reply “SECOND CHANCE” and I’ll send you a fresh voucher

No pressure. Just wanted to leave the door open. Hope to hear from you when the time is right.

Warmly, [Your Name]

P.S. Every safari you book keeps one more young Tanzanian employed as a guide instead of leaving for the city. That matters more than you know. [CONTRIBUTION: Personal impact]

Why This Works

Notice how the sequence builds:

Email 1: “You’re safe with me. I see you.” (Foundation)
Email 2: “Feel the adventure. Feel the connection.” (Desire)
Email 3: “Others like you did this. They were seen.” (Trust)
Email 4: “I understand. The door stays open.” (Patience)
Email 5: “Transform yourself. Leave something behind.” (Purpose)

By the time they read Email 5, you’ve addressed every objection not with logic — but with feeling.

The Difference This Makes

Regular safari emails sell: “5-day safari, Big Five, comfortable lodges, $3,500.”

These emails sell:

What If These Sent Themselves?

You could craft these emails manually. Track the timing. Remember who got what.

Or you could set them up once — with your voice, your stories, your personality — and have them work for you while you’re out in the bush, doing what you love.

That’s what LocalBooking does.

Every inquiry gets the full psychological journey. Perfectly timed. While you’re showing someone the elephants.

Ready to set this up? Let’s talk.

LocalBooking Platform